One Brand. One Vision. A Stronger COSOL.

News by COSOL /

This year we celebrated 25 years of COSOL - and as one does, we took the time to reflect on how far we’ve come, and importantly, to look ahead.

Since 2020, part of COSOL's growth has been through the integration of several respected brands, including WMS, AssetOn, Clarita Solutions, Core Asset, AddOns, and Toustone. Each has brought valuable expertise and trusted client relationships to our business.

To support our next chapter of growth and make it easier for our customers to engage with us, we’re unifying under a single brand: COSOL.

Why We’re Consolidating Our Brands

When it comes to brands, these decisions are never taken lightly. Our approach involved both internal and external research over several months to ensure we were making the right strategic choice - one aligned to our corporate strategy, while also being sensitive to our people, our history, and most importantly, our customers.

What we found is that, over time, operating with multiple brand names created some challenges - both for our clients and for us:
It hasn’t always been clear that these brands are part of the same team.
It made it harder to tell a consistent story.
And it diluted the strength of what we offer together.
Moving to a branded house approach - where COSOL is the single brand, allows us to:
Build stronger recognition and trust.
Deliver a simpler, more unified customer experience.
Showcase the depth and breadth of our global offering.

What’s Changing, and What’s Not

From 1 July, WMS - Work Management Solutions, AssetOn, Core Asset, and Clarita Solutions will officially operate as part of COSOL.

AddOns was previously integrated under COSOL, and there will be no changes to the Toustone brand at this time.

You’ll start seeing these changes reflected across our website, social media, communications, and documentation.

There are no changes to your contracts, teams, or commitments. The people and services you know and trust remain exactly the same, just under one unified COSOL name.

Honouring the Brands That Got Us Here

We want to acknowledge and thank the clients, partners, and team members who helped build the brands we’re retiring. Each has played a meaningful role in COSOL’s journey. Their legacy lives on in the expertise, culture, and relationships they brought with them.

As we move forward as one COSOL, we do so with deep respect for the past and a strong commitment to the future.

FAQ's

Why is COSOL retiring these brand names?

To simplify our market presence and reflect the fact that we are one integrated company, with a shared purpose and offering.

Will my contract or account manager change?

No. There are no changes to your contract, services, or account contacts.

Will there be changes to emails or websites?

Yes - over time, email addresses and domains will be updated to reflect COSOL branding. Redirects will be in place, and we’ll guide you through any changes.

What if I still have questions?

We’re here to help. We understand that change takes adjustment. Please reach out to your usual contact or email marketing@cosol.global for support.